Using Customer Profiles to Find the Perfect Promo Products

Sep 12

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Sep 5

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

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After 22+ Years, I Still Don’t Know How to Explain What I Do. Can You Help?

Aug 17

I can produce 225,000 T-shirts, decorate 12 hats, build a company store, source your employee awards and outfit your entire trade show booth. So what exactly do I call that? So... What Exactly D...

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6 Products to Welcome Students Back to School

Mar 19

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

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Gift Cards Are Great...Until They're Not

Sep 17, 2025

We've all been there. It's mid-December, the holiday rush is in full swing, and someone on your team says: "Wait...did we order gifts this year?" Panic sets in. The solution? A stack of gift cards ...

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Your Guide to Drinkware

Sep 15, 2025

Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....

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Branding 101: What Makes a Brand Powerful

Aug 16, 2025

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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How to Make Your Swag Budget Count in 2025: 5 Common Mistakes to Avoid

Jun 4, 2025

Promotional products are one of the most powerful tools in your marketing arsenal, but only if they're used strategically. Every year, businesses waste thousands of dollars on branded items that ne...

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Graphic Design Terms Everyone Should Know

Oct 12, 2024

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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