Nicole Solano is the founder of Active Promotions and has spent more than 22 years working in the promotional products industry, with deep specialization in healthcare beginning in the blood banking sector. Over the course of her career, she has partnered with organizations across large, value-based senior healthcare organizations, pediatrics, and corporate wellness and population health initiatives to develop strategic, program-driven solutions that support patient engagement, workforce recognition, and measurable outcomes.

Her experience includes leading large-scale AEP initiatives supporting hundreds of thousands of senior patients, along with year-round engagement programs designed to strengthen relationships and improve outcomes across complex, multi-location organizations.

Nicole’s work spans clinical environments, marketing teams, and operational leadership, giving her a practical understanding of how promotional strategies must function in real-world healthcare settings. Known for her consistency, responsiveness, and deep industry knowledge, she is a trusted partner to organizations navigating both day-to-day execution and systemwide initiatives.

A former fitness competitor who still trains consistently, Nicole brings a disciplined, performance-driven mindset to her work. That philosophy is the foundation behind Active Promotions: practical solutions that support healthier people, stronger teams, and better healthcare experiences.

This experience is what led her to develop the Healthcare Promo Hub; a curated platform built specifically for healthcare organizations seeking practical, compliant, and program-ready solutions without the noise of traditional catalogs.