Using Customer Profiles to Find the Perfect Promo Products

Sep 12

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

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After 22+ Years, I Still Don’t Know How to Explain What I Do. Can You Help?

Aug 17

I can produce 225,000 T-shirts, decorate 12 hats, build a company store, source your employee awards and outfit your entire trade show booth. So what exactly do I call that? So... What Exactly D...

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Your Product Decorating Questions Answered

Dec 28, 2025

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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Lanyards: Everything You Need to Know

Oct 14, 2025

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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Gift Cards Are Great...Until They're Not

Sep 17, 2025

We've all been there. It's mid-December, the holiday rush is in full swing, and someone on your team says: "Wait...did we order gifts this year?" Panic sets in. The solution? A stack of gift cards ...

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9 Useful Apps for Sales & Marketing Professionals

Aug 23, 2025

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

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Branding 101: What Makes a Brand Powerful

Aug 16, 2025

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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Product Safety: What You Need to Know

Jun 19, 2025

No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...

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Corporate Social Responsibility and the Beauty of Giving Back

Jun 5, 2025

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

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How to Make Your Swag Budget Count in 2025: 5 Common Mistakes to Avoid

Jun 4, 2025

Promotional products are one of the most powerful tools in your marketing arsenal, but only if they're used strategically. Every year, businesses waste thousands of dollars on branded items that ne...

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5 Healthy Tips for Business Trips

Apr 9, 2025

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

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How to Make Rush Orders Less Stressful

Feb 19, 2025

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

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Graphic Design Terms Everyone Should Know

Oct 12, 2024

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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